Ancient and Modern Graphic Designs
Graphics are the production of visual statements on certain surfaces which may include canvas, paper, walls or pottery amongst others. Sign creations, logos, drawings, symbols, graphs and different forms of geometric designs are all forms of graphics. Coined from the Greek word “Graphikos,” graphics are used in different forms of electronic or print media to represent certain ideas. Graphic design refers to the art of combining different forms of graphics such as texts and pictures in publications, ads and websites. The whole history of art is not complete without the mention of graphic design.
Graphic designs have been used since the medieval era and ancient cultures such as those of Egypt, Greece, France and Australia used graphic art to communicate or record history. Ancient forms of writing and drawing such as those seen in ancient caves and the great Egyptian pyramids form the foundation of graphic art. Graphic art was also illustrated in classical books such as those seen in the gospel books of insular art which depict the animal style of the barbarian peoples of northern Europe.
Modern graphical art was arguably started by William Morris who is considered to be the father of modern graphics. Many graphic designs were produced in his Kelmscott press in the late 19th century and he soon became known for his creativity in this form of art. William Morris together with three other notable artists formed the pre- Raphaelites group and their ideas greatly influenced what is regarded as modern graphic design today.
The advent of computers signaled a new era of graphic design which employed the use of digital techniques and creative styles which can be seen in posters and logos today. Many computer software programs such as Photoshop, Corel draw and windows have been developed with different specialized functions available. Visual artists can produce different designs using computer software without necessarily writing or drawing with a pencil or paintbrush.
Modern designs are used in different print media for advertisements and promotions to pass on a message by a firm or company to a wide range of customers. The famous logo of a renowned soft drink company created by Frank Mason Robinson in 1885 and the Google logo created by Ruth Kedar are forms of graphic designs which are trademarks of companies. Graphic designs are also used on websites to create a visually appealing web page that will attract visitors and prospective customers. Let’s get started and experience some main stream graphical art now!